Through methods of continued research, with focus on cultural patterns, we identify ongoing and emerging behaviors.
Multiplatform research
We combine different methodologies, which form a window that allows a closer look into your audience's environment. We combine virtual and interpersonal (online and offline interactions), qualitative and quantitative, measuring and innovation.
Technological platforms
New research platforms give us live access and insight to consumer habits.
Our vision
Overcomplexity is the new challenge. With our combination of platforms and technologies, we find the closest way to your answer.
What we do
Online communities
Created exclusively to identify behaviors related to brands and categories. The web and mobile platforms allow us to observe from a certain distance, through video and image sharing. This is the ideal tool for product testing and for live access knowledge on purchase decisions.
Netnography
The adaptation of ethnographic methods for online environments. Our team of researchers insert themselves into brand related communities, consumer tribes and interest groups to observe and interact with people. An ideal tool to understand different consumption environments, to improve products and services, to identify emerging behaviors and generate strategic insights.
Eye tracking
Eye tracking is a unique method to evaluate how the consumers perceive a brand's message by measuring their eyes' movement. It's considered one of the best ways to gauge the effectiveness of: ads, store concept, packaging and website. The study takes place online, optimizing costs and not requiring the consumers to leave their houses.
Facial coding
Facial coding is a non-invasive method for measuring the effectiveness and the emotional involvement with communication pieces, identifying facial reactions of the consumers in real time while they are exposed to any communication material.
Online monitoring
A market research look at social media monitoring. We use research tools to identify what the consumers are saying about your brand in social media and we develop studies from the "traces" people leave in online environments.
Cultural environment analysis
An approach on interpretative sociology applied to a market research context. The mapping of the cultural scenery in which the product is inserted identifies cultural values and meanings related to these consumption habits. It also helps finding opportunities to improve and update the speech and the meanings of a specific category.